Thursday I head up to Monterey for the Sea Otter Classic. A festival of all things bike.
Kidding. It's actually a fun weekend of racing for the industry and west coast cyclists who take part. For me, I love to watch the dual slalom, and it's a fun opportunity to see the top pros in mountain and road do their thing, as well as catch up with friends racing.
And there's this big-ass expo.
Historically, this event is a mud pit. I have lost shoes in the mud taking photos of dual slalom. This year, the forecast is for good weather. I'm keeping my fingers crossed, as I had my colleague Sean take my road bike up to join some industry folks on some cruisy social rides, and while I don't mind riding in the wet, what I detest is the inevitable cleaning that comes with it. And I don't want to have to ruin a bunch of hotel towels.
An increasing trend is to do product launches at Sea Otter, instead of Las Vegas at Interbike; with the launch, the media can then go out and test the gear with much greater ease. SRAM did this a few years ago when they debuted their Force road group.
I've several invites through the weekend, and have had to print them off so I can keep them in order. But one just came across from my good friend Max at Full Speed Ahead and Vision.
Evidently, they have a debut that they are hyping: visit www.theloopisclosed.com to see (or more pointedly, not see) what they're up to. A whirling globe of macro images that reveal... well, nothing. I see carbon, I see aluminum, but I see nothing that represents a part or piece.
I know they're doing some thing with their FSA Gravity group—which is fine. But where Vision was also mentioned in the mix, I'm curious to see what they have on. I know there was talk long, long ago (in a galaxy far, far away) about a road group coming to fruition. I've been led down that road too many times... but might there be something?
Maybe not, since I doubt they'd label a road group with Vision. But I'll be jazzed to see what they have up their sleeves. To create a website hyping the debut, I'm guessing it'll be no token launch. Will be updating from Monterey to let you all know what we've discovered is coming down the pipeline for '09 and beyond.