Tuesday, January 12, 2010


I know this site hasn't been live for some time (twitter has been taking over my life instead) but to catch everyone up: I have left Triathlete magazine after a 10-year stint (minus a few months of unemployment a couple years ago). My new role is at editor with a new title: Tri magazine.
The above is a mock-up with a shot of Max Longree, by John Segesta. It's a bit cut at the bottom, but you get the idea.

I'm looking forward to the new challenge of starting a title fresh and making it different from what's out there. The one thing I am sure of is it will look super. The palate I have to work with is astounding: a 27-inch tall by 30.5-inch wide super thick stock mag with big, bright colors and lots of white space. It's like Michelangelo (though not comparing myself to that guy!) being told "dude, see this Sistine Chapel ceiling? Paint that sucker up." I can imagine Michelangelo licking his chops. That's how I feel right now.

I have a very good idea of what I want the title to look like, what I want to differentiate it from what's currently out there.

Yes there will be gear. Yes there will be big feature race coverage and interesting athlete profiles. We won't beat the web, but we'll have something that will merit a place on your coffee table. Online version? Not sure, will talk to the new boss and see.

Off to get some news together and create a skeleton framework. Wish me luck. And since I don't have a place for news to go... here's some to follow!


Erin said...

Congratulations! Starting a new mag is sure to be a super adventure.

TriDave said...

Congrats on the new magazine. Keep us posted on how things go. I want to get the first issue when it comes out!

SuperGoSam said...

I've got space on my coffee table - if you need some Canadian distro give me a call!

Randy said...

Congrats on your new adventure in publishing. Looking forward to seeing the results. I'm a design editor of a newspaper here in Kona and know the challenges, and fun, of creating a new look, a new voice that readers can relate to.

Good luck and have a blast with your endeavors, Randy Wrighthouse

Tri-ing Fat Man said...

Good luck bro - I'll be looking for the new read.

I can never get enough tri mag! Feels great getting mail especially the non bill type!